Business Networking as a Tool for Expansion
Probably almost every businessman and entrepreneur knows that networking (establishment of business contacts) is the most effective and least expensive tool to extend their business. However, few people are well aware of how to engage in networking. It is important to be able to stand out and be remembered.
The most important principle of success is: the more people you know, the more chances for you to succeed in business or in your career.
If you look at the most successful people in your city, industry or profession, you'll find that these are the people who know and respect a lot of other people in their field. One of the characteristics of all millionaires is that they are constantly forming connections and contacts wherever they go.
Networking should be an integral part of the marketing plan. Connections allow to generate advertising by word of mouth, which in turn translates into getting real customers.
Many people go to networking activities with the hope to do business right there, but this method rarely produces results. First of all it is necessary to set a goal - to meet two or three people, to find the cause of repeated contact and begin a relationship. Future sales will come from customers recommended by them. For this reason a group of 30-40 people can know literally thousands of other people within the local, national and even international business community.
There are many possibilities. If you are a member of a well-organized network, the result is similar to the presence of a dozen constantly working for you sales representatives.
Before you go to any event networking event you need to have clearly defined and realistic objectives. Most people go to these events to hand out as many business cards as they can. This is wrong. Your goal should not be in the distribution business cards. Your goal is to get the most valuable business cards. Your goal is to build the maximum possible contact and get the best information that will result in serious business relationship.